ADT Dealer Portal Privacy Policy


Effective: November 18, 2009



ADT Security Services, Inc. (“ADT,” “we” or “us”) operates the website for ADT Authorized Dealers at (the “Site”), which is hosted in the United States.  We want you, our authorized dealer, to understand how we collect and use data about your Site visit, specifically the portions of the Site that require you to register and/or log in to gain access.  The privacy policy below identifies what information the Site collects, and what it is used for.  We use cookies, which gather certain forms of information from your computer to help us monitor and improve Site usage and performance.  Certain web pages may allow you to voluntarily submit personal information about yourself and your customers, their residence or business so that we can contact you for products and services you are reselling and process orders you submit.  The Site collects “personally identifiable information”, which is information that identifies you as well as any information that you submit through the Site about customers.  This may include your name, address, email address, telephone or fax number, IP address, and certain other customer and account information, which we explain in more detail below.  You can choose not to provide us with this information, but certain portions of the Site may not be available to you.


We do not disclose this information to third parties for their marketing purposes without your prior consent, but we do use third party software and services to assist us with collecting and analyzing information regarding use of the Site.  We may also disclose your information to others for other purposes, particularly if required to do so by law.  The privacy policy for the Site is set forth below and you should contact if you have questions or concerns about this policy or the use of your information.


This ADT Dealer Portal Privacy Policy applies only to components of the Site for which an authorized dealer may register and log in to gain access.



This is our online privacy policy (“ADT Dealer Portal Privacy Policy”).  This Dealer Portal Privacy Policy applies only to activities we engage in on the Site and does not apply to activities that are "offline" or unrelated to the Site.  You should note that different privacy policies may apply to other parts of ADT’s web presence – for example, separate privacy policies apply to public web pages or our online recruiting pages. 


Anonymous Information.  We may collect two types of information through this Site: anonymous information and personally identifiable information (“PII”).  We collect certain anonymous data regarding the usage of the website.  This information does not personally identify users, by itself or in combination with other information.  We gather it to improve the performance of the Site.  The anonymous data we collect can include information such as the type of browser you are using, IP address, the pages you view, and the length of your visit to the Site.  


Personally Identifiable Information.  We may also ask you to provide personally identifiable information on the Site about yourself as well as details about prospective and existing customers, which may include name, address, telephone number, fax number, company name, e-mail address, and relevant details about the product or service in question.  These details may include whether the location is a business or residence, whether the site is pre-wired for security, and the square footage, to give some examples.  This information can be gathered when you send us an e-mail or when you complete the specific web page request form.  In all such cases you choose whether to provide us with the personally identifiable information, but certain portions of the Site or our ability to process or track an order may not be available to you if you do not provide the PII requested. 


My Account.  In order to provide some of the services on the Site, we ask you to provide additional personal information regarding your dealer account and customer accounts with ADT.  This additional information may include existing account numbers, payment or credit card details, qualifying sales lead data, customer Social Security Number, service preferences, and so forth. We will use this information only to support your dealer relationship with ADT and to support the customer.  This includes responding to your requests, customizing your experience on the Site, communicating with you about your account and customer accounts, and providing you choices about how to view and manage the products and services that you resell for ADT.


Surveys and Contests.  We may occasionally request information from you via surveys or contests. While your participation in these contests is completely voluntary, we do require your participation in any surveys that we distribute to you. The information that we require in a survey typically includes your contact details as well as your responses to questions about sales trends and market data. If you choose to participate in one of our contests, the information that you provide will be shared with the contest/survey sponsors to notify winners and award prizes. We typically post the results of any sales contests on our dealer portal so that you and other dealers can see it, but customers cannot. Survey information may also be used to monitor and improve the content and performance of the Site.



Cookies are small bits of data cached or stored on your computer based on Internet activity.  We use cookies to monitor individual activity in aggregate to improve the Site.  The information we gather may include IP address, user language, the operating system, browser type, the presence/absence of “flash” plug-ins, screen resolution, connection type, and information that identifies the cookie.  However, no other user information is generally collected.  On most web browsers you will find a “help” section on the toolbar.  This will tell you how to stop accepting cookies, how to be notified when you receive a browser cookie, and how to disable existing browser cookies.  Remember though that without browser cookies you may not be able to take advantage of all our Site features.


We also use web beacons (also known as clear gifs), which are tiny graphics embedded on a web page to help us measure the effectiveness of particular content.  We do not tie the information gathered by web beacons to your personally identifiable information.



Uses by ADT.  ADT uses the personal information you provide through the Site in a manner that is consistent with this Dealer Portal Privacy Policy.  If you provide personal information for a certain reason, we may use it in connection with the reason for which it was provided.  For instance, if you contact us by email, we may use the personal information you provide to answer your question or resolve your problem.  We use the information collected through the Site for statistical purposes and for improving the Site, as well as for our marketing purposes and potentially sending commercial emails to you.  We often engage a third party’s software or services to assist us with these collections and analyses.  As a practical matter, we must release your mailing address to a postal or courier service to deliver information you requested.  We use third-parties to assist us with our marketing efforts, including assisting us with sending emails to you about existing or new products and services available for our dealer community.  


In addition to using your information to populate your dealer portal pages, ADT and our agents will use the personal information about you and your customers to process purchase orders that you submit via the Site and enable you to track the progress of purchase orders.  This may include sharing certain data with delivery providers such as UPS and providing you access to shipper tracking numbers.  Similarly, if you qualify for any rewards based on your sales history, this information will also be processed by ADT and our agents to enable your access to these benefits.


On certain of our Site pages where you have submitted detailed information concerning potential products or services, we will use this information only for the purposes of contacting you and determining which product or services may be most relevant to you and your customers.  We will not share this information with any third party for their own marketing purposes without your prior consent.


We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request.  We may also provide such personally identifiable information in response to a law enforcement agency's request or as otherwise required by law. 


We may provide your personally identifiable information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units.


Uses by Third-Parties.  We do not provide your personally identifiable information to any third party for their own marketing purposes without your prior request or consent.  ADT works closely with certain businesses to provide you with products and services for resale. Sometimes these businesses make special offers available to Site customers.  If you request to receive information about these offers, we will share your personal information with these companies so that they can send you details about their special offers.  You should know in advance that each of these companies has its own policies with respect to the collection and use of personal information and that we are not responsible for their use of your information.



We have implemented various security measures for the purpose of protecting personal information that you submit against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access and against any other unlawful forms of processing.  When you create a user profile and log in to the dealer portal portion of our Site, your personal information benefits from the protections of Secure Sockets Layer (“SSL”) technology.  Our web servers have been enabled with SSL technology to automatically encrypt your information and help prevent unauthorized parties from viewing your account or payment information during a secure session.  This is why you must enter your unique user name and password each time you access your account information online or place a purchase order through the Site.


You are responsible for maintaining the confidentiality of your user name and password.  You are responsible for all uses of your password, whether or not authorized by you.  You must inform us immediately of any unauthorized use or your user name or password.


However, the transmission of data over the Internet by its nature entails the use of systems under the control of third parties, and as a result ADT will work to prevent any violation of the security systems but cannot ensure total control of the security of such systems.



Please be aware that our Site may contain links to other sites on the Internet that are owned and operated by third parties.  The information practices of those websites linked to our Site are not covered by this Policy.  We are not responsible for the privacy policies of websites to which the Site links.  If you provide any information to such third parties, different rules regarding the collection and use of any PII may apply.  We strongly suggest you review such third party's privacy policies before providing any data to them.  These other sites may send their own cookies or web beacons to users, collect data or solicit personally identifiable information.  We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.


ADT understands the importance of protecting children’s privacy in the interactive online world.  The Site covered by this policy is not designed for or intentionally targeted at children 13 years of age or younger.  It is not our policy to intentionally collect or maintain information about anyone under the age of 13.



Your data is submitted to ADT Security Services, Inc. (“ADT”) and is hosted and stored in a database on servers situated in the United States by ADT and by third parties on our behalf.


You are responsible for ensuring that the personal information you have submitted or access through the Site is accurate and complete.  You may change the information we have on file for you by accessing your dealer portal and entering any new or different details.  If you have included payment details or credit card information, you may alter these via the appropriate link on your page.  Please contact us immediately if you notice changes to your profile that you did not request or if you notice any suspicious activity concerning any accounts that you manage on behalf of yourself or your customers.


If you have questions or concerns regarding this Privacy Statement or about privacy at our Site, you should first contact ADT by sending an email to or calling ADT at 1 (800) ADT-ASAP (800-238-2727) and ADT will try to resolve it.  Or, you may contact us at:



ADT Security Services, Inc.

PO Box 5035

Boca Raton, FL      33431-0835


If you wish to modify or update any information we have received, please contact


We reserve the right to modify this Dealer Portal Privacy Policy at any time.  We will notify you by posting an amendment to the privacy policy on the Site and highlighting the changes in an appropriate notice.  Such modifications will become effective thirty (30) days after they are posted.  We encourage you to frequently review the Dealer Portal Privacy Policy for any modifications.